New Gas Pump Design Gas stations throughout the country still refuse to install systems that allow customers to pay for gas with cash without walking inside the store. This improvement could speed up the time customers stay at the gas pump and wouldn't reduce revenue if implemented correctly. The who: Gas stations throughout the United States. The what: They do not allow customer to pay for gas without entering the store and waiting in line. The why: This could save customer time and grow demand through diversification. Hypothesis Gas station pumps that can use both cash and card would be a convenience for everyone who ever rides in a motor vehicle. Testing the who: There are people that reside in other countries who also have the desire of a more convenient way of paying for gas with cash. After my interviews, I also found that various gas station employees would also benefit from having less in-store customers. Testing the what: This situation coul...